Having business citations are very useful for local seo and increasing your businesses online presence. In this tutorial provided by Variant SEO, a San Antonio SEO Company, will show you how to improve search through maps.
Maps help with local search because it allows Google to pin point your business and serve the best results to searchers. In local SEO this is important so that your business shows up for your target keywords. When a customer searches for business + your area you want to be number one.
So how does a map citation help? It allows Google to cite your business from multiple sources showing that your business is indeed located where you say. The more sources telling Google this is where your business is located the better. A citation from a map is best for local because it will show geographical data versus just a link. This serves to rank sites in local areas more efficiently.
So how do we get these citations. You can get them from any source that lets you build a map and embed it on the internet. The more authoritative the source the more valuable the link. In this example we built a citation from worldmap.harvard.edu because of edu backlink authority and the quality of there maps.
Building this citation is as simple as going to worldmap.harvard.edu, creating an account, adding a layer, and then slipping a link in the text field. I recommend using branded anchor text for your anchors when linking back to your site.
So what will a link like this do for you? Initially, nothing. A link like this has potential to carry a lot of authority but you need to add some links to it in order to strengthen it. Since it is hosted on an authoritative subdomain it will carry a lot of link juice. I recommend pointing a handful of PBN and generic links to this map in order to boost it. You can either do embeds or exact/generic anchors.
You can expect to see an increase in rankings for the map and the site you linked back from. By adding a map citation you better your chances of showing up in Google and give the search engine more info on your site and business.